Monday, July 23, 2012

NQ half empty/full?


With two weeks to copy deadline, and maybe 40% of our content already filed, this is the moment in our production cycle when we, and by "we" I mean "I", start trying to gauge the level of content. Do we have enough? How much is enough? Do we have too much? Forgetting about an entire section of the magazine is one thing (it has happened), but ideally the issue is a beautiful balance of words and images, ideas and space.

(Image, from smart-kit.com; how many blue faces are needed to balance scale #3?)

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